Most of us, marketers, either has been involved or will be in the future, in the process of creating a website. There is no escape from it since websites and apps has became the main communication channel for most of the brands. However, working in agencies I noticed that most marketers know very little over the process of creating a website.
No matter if you plan to create a website project managing it yourself or you plan to outsource it to the creative agency, understanding the process is crucial for creating a website that will serve its purpose and that will have the proper return on investment. (more…)